Do you remember the moment when you first met your best friend/friends?

I know I do - I'm lucky enough to have a few incredibly special ladies in my life who I would class as all being the best.

So why am I telling you this?

Well, when it comes to PR it's all about relationship building and getting to know Journalists and freelancers and bloggers. Because the more you get to know them, the more likely they are to want to pitch you in to their Editor or to help you by writing your story.

Nicola Rowley1 October 2019prwin, PR expertise, relationship building, media, marketing, Journalist, Journalists, What Journalists Want, cake, NJRPR, Nicola J Rowley PR Comment

Building Your PR Reputation...

If you’re just starting to secure some PR for you and your business the likelihood is that you will need to start small before you land some bigger coverage.

I often suggest for those at the start of their journey to aim for lesser known titles and then build up your body of work until you’re able to secure larger, national publications.

Nicola Rowley7 August 2019NJRPRpatience in PR, PR Storytelling, NJRPR, Nicola J Rowley PR, PR reputation, Journalists, Journalism, Media targets, Media messaging, national media, local media near me, Local mediaComment

What Journalists Are Looking For And How You Can Help Them...

Journalists get inundated with emails - some of them receive up to 800 a day, so if you really want to stand out from everyone else you need to think what would make them stop scrolling and click on yours. A catchy subject line is always a great starting point.

Then, instead of waffling about who you are and what you do - try and think about what they’re looking for. When I trained as a Journalist we were always told to write a story with the key components of Who, What, When, Why and to offer How further down if it was relevant.

Nicola Rowley12 June 2019Journalists, What Journalists Want, PR Storytelling, PR for Female Entrepreneurs, Understanding PR, PR for small business owners, Nicola J Rowley, Nicola J Rowley PR, NJRPRComment

Why Patience And Persistence Are Key To Securing Coverage...

There have been so many times over the years when I’ve been asked whether there would be a guarantee of coverage for a PR story that I’ve devised or overseen. The answer is always the same. There are never any guarantees, but when you get it right, the results can surpass even your own expectations.

PR expertiseNicola Rowley22 May 2019NJRPRpatience in PR, Persistence, Publicity, Journalists, Journalism, Red Magazine, Entrepreneur PR, PR for Female Entrepreneurs, Publicity for SME, PR for small business owners, NJRPR, Nicola J Rowley, Nicola J Rowley PRComment

How Prepared Do You Feel To Approach The Media?

The overwhelming feedback that we get here at NJRPR is that business owners like yourself, know they want more media presence but they don’t know where to begin.

What then happens is that they make an approach to a Journalist at a publication they would like to be featured in, and then they don’t hear back. So they give up trying.

What if I was to tell you that Journalists get hundreds, and I mean literally hundreds of emails every day?

PR expertise, Brand StorytellingNicola Rowley7 May 2019NJRPRJournalist, Journalists, Your story, Importance of Storytelling, Storytelling, NJRPR, Nicola J Rowley PR, Nicola J Rowley, PR Courses, PR Workshops, Julia EtheringtonComment

Why Knowing Your Story Is The Most Important Thing...

Have a think about your business. Have you defined your brand values and beliefs? Are you placing yourself at the centre of your business, so your potential clients can connect with you? And most importantly of all, have you defined your story?

Blog, Brand StorytellingNicola Rowley3 April 2019NJRPRNJRPR, Storytelling, Journalists, Editors, Brand values, Brand Story, Importance of StorytellingComment