If you’re just starting to secure some PR for you and your business the likelihood is that you will need to start small before you land some bigger coverage.

I often suggest for those at the start of their journey to aim for lesser known titles and then build up your body of work until you’re able to secure larger, national publications.

Nicola Rowley7 August 2019NJRPRpatience in PR, PR Storytelling, NJRPR, Nicola J Rowley PR, PR reputation, Journalists, Journalism, Media targets, Media messaging, national media, local media near me, Local mediaComment

To Press Release or Not - That Is The Question...

As a small business owner if you’re looking to leverage awareness around what you do - should you write and distribute a press release? My answer to this would be probably not.

A press release by its very nature is to announce news and unless you have a book coming out, or have won an award or something similar, it’s best to keep approaching Journalists separately with potential feature ideas.

Nicola Rowley18 July 2019press release, press release writing, writing press releases, PR practitioner, PR for Female Entrepreneurs, PR Storytelling, PR for small business owners, Fempreneur PR, NJRPR, Nicola J Rowley, Nicola J Rowley PR, Local media, national media, local media near me, media contacts near meComment