To Press Release or Not - That Is The Question...

As a small business owner if you’re looking to leverage awareness around what you do - should you write and distribute a press release? My answer to this would be probably not.

A press release by its very nature is to announce news and unless you have a book coming out, or have won an award or something similar, it’s best to keep approaching Journalists separately with potential feature ideas.

Nicola Rowley18 July 2019press release, press release writing, writing press releases, PR practitioner, PR for Female Entrepreneurs, PR Storytelling, PR for small business owners, Fempreneur PR, NJRPR, Nicola J Rowley, Nicola J Rowley PR, Local media, national media, local media near me, media contacts near meComment

Why You Need To React Fast If You Want To Secure Coverage...

Journalists work to deadlines.

So if you get approached and asked for a comment and PR is part of your visibility strategy, please find a way to be able to write a quote or speak to them straight away.

I get that life can be busy, but getting yourself and your business known requires you to make the most of any opportunities that come your way.

Nicola Rowley27 June 2019Reactive PR, PR for small business owners, PR for Female Entrepreneurs, Reacting fast, News agenda PR, Fempreneur PR, NJRPR, Nicola J Rowley PR, Nicola J Rowley, Securing PR coverage Comment