Why Knowing Your Story Is The Most Important Thing...

When you think of the brands you admire, trust and buy from time and time again - have you considered why?

Think about Apple, Virgin Atlantic, Dyson for instance, they all have two things in common. The first is that their founder or co-founder is or has been at the heart of the brand and you feel that in some way, you know or like them.

The other, is that they have cultivated a story. Every story is unique but it’s something that connects you as a potential customer to their brand values and beliefs. And these two things side by side help to build the all-important know, like and trust factor, which is key for you to become a paying customer.

Now have a think about your business. Have you defined your brand values and beliefs? Are you placing yourself at the centre of your business, so your potential clients can connect with you? And most importantly of all, have you defined your story?

So often, female entrepreneurs begin by saying their driving force is that they want to make a difference. I get it, I’m a business owner myself and I want to help you stand out for all the right reasons too. But this isn’t my Why or the reason I get out of bed in the morning at 5am to write an e-book for someone, or help them enter business awards.

Every one of us has a personal, much deeper reason why we do what we do. And sometimes this absolutely should stay private, but knowing the reason is key, because it will provide you with a great starting point to think about your story.

Because let’s face it, your story is everything.

In today’s world where Journalists and Editors are inundated with press releases and pitches, what is going to make you stand out?

Having a carefully crafted story, refined by someone who gets what it takes to start their own business, who understands the angles that Editors look for (as a former Journalist themselves), and who knows what inherently works and what doesn’t.

The cold hard truth is that no Journalist is going to write about your business as it is. It’s just not news. But if you can link what you do, or an area of expertise that you have to a date or an event in the news calendar, you are more likely to be featured. Knowing also how to expertly weave your key messaging into everything is also a major plus. There’s absolutely no point in securing media coverage, if you can’t get this across.

And this is why your story matters so much.

A professional pair of eyes has already taken the time to sit down with you, ask you questions, and get under the skin of what your business means to you. And usually, right near the end of the session, you will reveal a nugget of information in a throwaway comment. And without even realising it, you have just revealed the starting point to your story.

It’s something that people do need to hear about - but when it’s crafted, it somehow just sits so much better. And that’s how you manage to get more awareness, more opportunities and all of a sudden you start to realise why your story is the most powerful thing of all.

If you would like to book in for one of our 90-minute video Strategy Sessions, please get in touch as we’d love to hear from you.