What Journalists Do and Don't Want...

It's been a while since I sat in a newsroom of any description. It's not that I don't still write and submit articles, I do that all the time - it's just that since I moved across into PR - I've been able to be more creative in telling the stories of those brands and entrepreneurs that I work with.

So on Friday, I thought it would be a good idea to go along to a workshop to find out the current do's and don'ts in the Journalistic world.

And it turns out, they're much the same as they always were - but with one or two additions.

Are you for instance a Dreamer? This term was used to describe those who think that every story they contribute to, will make it into a publication. They think their story is strong enough and they deserve coverage. As such they nag Journalists about getting a story in.

Would you ever admit to being a Skater? These are the people who don't understand what a story is, they're just looking to sell their business or a product.

And the most frowned upon group that was identified - the People Pleasers. These are the ones who say they want to be visible, but they give into fear or another person's opinion sometimes before the interview has taken place, and sometimes after the interview and a photoshoot. And they pull out of an opportunity just like that. 

The trouble with this final group is that they don't realise that Journalists, as with any industry, talk amongst themselves. So if you suddenly make yourself unavailable or don't let anyone know where you are so they can contact you, that opportunity and many more besides may now be out of your reach. Of course, things happen but I would always say whatever you do, if you want to build your visibility through PR, then be reliable, punctual and helpful at all times.

You will find if you help a Journalist meet their deadline and are great to deal with, you will be contacted again. Maybe not straight away but you will be added onto a list of good contributors. Every newsroom has them. We had them at the BBC - notes next to someone's name saying whether they were a good talking head.

As with everything, please just treat Journalists how you would like to be treated yourself and the opportunities will start to come your way, especially if you do your research about the ideal publications you're looking to reach.

Here's to a great rest of your week being visible,

Nicola x