How To Maximise Any PR That You Secure...

I get asked a lot what is the best way to maximise any PR opportunities that come your way.

There are the obvious things like posting on social media, but your audience and potential clients should be left in no doubt that you have secured coverage somewhere. Because let’s face it, you will have already done your research and know the media they like to consume, whether that be radio, podcasts, magazines, TV or online, or a combination of all of them.

So any piece that you secure will completely resonate with them. Chances are, that if you have also managed to weave your key messages into your interview then it will resonate with them even more. If they’re already in your audience, they will be cheering you on, and if this is the first time they have come across you - nothing quite has the same impact as getting a third party endorsement of what you do, ie getting a Journalist to write about what you do or for you to be featured in some way.

I’ve said it before, but before any interview or article that you write, think about what you would ideally like to get out of it. If you’re writing a guest post for instance, I would suggest that your main aim should be to grow your email list. The best way to do this is to discuss with the publication in question and see if they’re happy for you to offer a free gift at the end of the piece. This can always be in your short biography at the end. The important thing to remember is that it should be connected to whatever you have written about. The reader isn’t going to want to click on something unrelated, but they will want to find out more if it’s on a similar topic. So at the end of any piece, don’t link to your website, but to the start of your sales funnel, where they will leave their email address to get a free guide or download.

Another good thing to remember is to mention your PR win on any newsletters, blog posts and of course social media. But if you do it in a clever way, not just a “hey look, I was interviewed on…” type post, but a - “what was the biggest take away from this interview, please comment on the original post and let me know,” - it does a couple of things.

The more comments you get on the original post, the more the article/interview will be shared and the more likely you will be invited back to write other pieces and/or other media opportunities will come your way. It also encourages people to talk about and engage with what you have to say.

Once you have been featured somewhere, make sure everyone knows about it. Use the media logos for the specific publications on your website, newsletters, email signature. These will act as your credibility stamps and help to seal your expert status for the topic you have been writing/talking about.

Basically no one should be in any doubt that you have been featured somewhere. The more visible you make your PR wins, the more visible you will become. So use it to your advantage and often.

PS/ I wrote a post on Facebook about having only four PR Strategy Sessions left for July, and no sooner had I pressed publish, one went. So now I only have three 90-minute PR Strategy Sessions left for next month. If you’re looking for someone with a background in Journalism and Communications to deep-dive into your business, write your story, provide you with key messages and some top PR Tips, then drop me a line to get booked in - nicola@njrpr.com